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Bill McKibben

McKibben wrote the nation's first book on global warming, and since 2007 he has brought the informed and concerned together in creative, coordinated, consciousness-raising actions called the Step It Up initiative.


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Bill  McKibben
“But there are now so many great people around the world--especially in countries that have done nothing to cause the problem--joining in that it buoys me up and makes me think we've got a chance.”

‚ÄčIf you don't know by now about Bill McKibben and his efforts against global warming, you must not be watching CNN. Or reading Rolling Stone. But don't fear, McKibben is working hard to make sure that everybody hears from him and his network of volunteers.

McKibben wrote the nation's first book on global warming, and since 2007 he has brought the informed and concerned together in creative, coordinated, consciousness-raising actions called the Step It Up initiative. With 2000 simultaneous rallies in 50 states, Step It Up paved the way for the 2008 launch of 350.org, the website where McKibben and his grassroots team gather and inform fighters against climate change.

McKibben says the defining moment for 350.org came on their first day of global action, back in 2009. "We had no idea what to expect,"and they didn't know "if people would actually organize." But then, Ethiopia called to say the government had forced them to start early. McKibben recalls them saying "really sorry, but we have 10,000 young people in the streets of Addis Ababa chanting '350.'" The next 48 hours became what CNN later called "the most widespread day of political action in the planet's history."

The road hasn't all been global satellite art projects and news reports laden with superlatives. "In many ways, we're still losing this fight," says McKibben. "But there are now so many great people around the world joining in, especially in countries that have done nothing to cause the problem, that it makes me think we've got a chance."